Rural Tourism and Enterprise

Marketing and management processes are especially intricate for the rural business setting due to the assortment of different business opportunities. This important textbook examines key issues, discusses strategies for growth and uses a mix of case studies and theoretical content across developed and developing countries.

Procesele de marketing si management sunt deosebit de complexe pentru mediul de afaceri rural, datorita gamei variate de oportunitati de afaceri. Acest manual important examineaza aspecte cheie, discuta strategii de crestere si utilizeaza o combinatie de studii de caz si continut teoretic in tari dezvoltate si in curs de dezvoltare.