SAGE Handbook of Digital Marketing

This Handbook strives to advance the study and understanding of this domain and provides a digital marketing journey that flows from methods and methodologies. It moves from the fundamentals to the different aspects of digital marketing strategy, tactics, metrics and management, and ethics.

Acest manual se straduieste sa avanseze studiul si intelegerea acestui domeniu si ofera o calatorie de marketing digital care decurge din metode si metodologii. Se trece de la elementele fundamentale la diferitele aspecte ale strategiei de marketing digital, tacticii, metricilor si managementului si eticii.