SAGE Handbook of Social Media Marketing

This Handbook explores the foundations and methodologies in analysing the important aspects of social media for organisations and consumers. It investigates critical areas concerning communities, culture, communication and content, and considers social media sales.

Acest manual exploreaza bazele si metodologiile in analizarea aspectelor importante ale retelelor sociale pentru organizatii si consumatori. Acesta investigheaza domenii critice privind comunitatile, cultura, comunicare si continut si ia in considerare vanzarile pe retelele sociale.