Sales Meets Brain Research

This book describes a sales pitch strategy based on the latest scientific findings in brain research that provides salespeople with a blueprint for systematic, non-manipulative, structured customer conversations. Why do negotiations sometimes lead to success and other times not?

Aceasta carte descrie o strategie de promovare a vanzarilor bazata pe cele mai recente descoperiri stiintifice in cercetarea creierului, care ofera vanzatorilor un model pentru conversatii sistematice, nemanipulative si structurate cu clientii. De ce negocierile duc uneori la succes si alteori nu?