Saving Jaguar

This book tells the story of how John Egan gradually overcame the odds and, piece by piece, rebuilt this great company, winning over the workforce, the overseas dealers and, most important of all, the customers. Working with Margaret Thatcher and her Government, Egan and his team of managers overcame every obstacle, every set-back, every challenge. Again and again, it looked impossible. Yet using innovative techniques, intelligence, eloquence, openness, motor racing and much more, they saved this most charismatic company which has created some of the finest and most loved motor cars of all time.It is an amazing story that will appeal equally to car enthusiasts, those in business and readers interested in social history.     

Aceasta carte spune povestea modului in care John Egan a depasit treptat sansele si, bucata cu bucata, a reconstruit aceasta mare companie, castigand forta de munca, dealerii de peste mari si, cel mai important dintre toti, clientii. Lucrand cu Margaret Thatcher si guvernul ei, Egan si echipa sa de manageri au depasit fiecare obstacol, fiecare retragere, fiecare provocare.