The Scramble for the Teenage Dollar

The Scramble for the Teenage Dollar explores how mid-century marketers and advertisers created the concept of the teenager as model consumer, an idea that has driven our culture ever since.

,,Lupta pentru dolarul adolescentin" exploreaza modul in care marketerii si agentii de publicitate de la mijlocul secolului au creat conceptul de adolescent ca si consumator model, o idee care a ghidat cultura noastra de atunci incoace.