Secret Sauce

Today’s noisy, digital world has undermined our ability to focus, resulting in new rules for creating persuasive messaging. Secret Sauce shows readers how to transform unconvincing messages into compelling copy that sticks. In this easy-to-read guide, learn how to measure the persuasive impact of your message and see if it passes the SAUCE test.

Lumea digitala zgomotoasa de astazi a subminat capacitatea noastra de a ne concentra, rezultand noi reguli pentru crearea mesajelor persuasive. Secret Sauce le arata cititorilor cum sa transforme mesajele neconvingatoare intr-o copie convingatoare care ramane.