Security Relationship Management

Aligning security with business goals is vital for managing risks without harm. This book shows CISOs how to use marketing concepts—like segmentation and SRM—to customise messaging, build relationships, and enhance business alignment. Discover strategies to optimise cybersecurity.

Alinierea securitatii la obiectivele de afaceri este vitala pentru gestionarea riscurilor fara daune. Aceasta carte le arata CISO-urilor cum sa utilizeze concepte de marketing - precum segmentarea si SRM - pentru a personaliza mesajele, a construi relatii si a imbunatati alinierea la nivel de business.