Seeing the How

Among today’s most successful businesses are those that have significantly transformed our daily routines. This focus on the consumer experience, not solely on product, has enabled them to drive remarkable growth and customer loyalty and, in many cases, to create totally new marketplace categories.

Printre cele mai de succes afaceri de astazi se numara cele care ne-au transformat semnificativ rutina zilnica. Aceasta concentrare pe experienta consumatorului, nu doar pe produs, le-a permis sa conduca o crestere remarcabila si loialitatea clientilor si, in multe cazuri, sa creeze categorii de piata complet noi.