Seeing What's Next

When a disruptive innovation is launched, it changes the entire industry and every firm operating within it. This book argues that it is possible to predict which companies will win and which will lose in a specific situation - and provides a practical framework for doing so.

Cand se lanseaza o inovatie disruptiva, aceasta schimba intreaga industrie si fiecare firma care opereaza in cadrul acesteia. Aceasta carte sustine ca este posibil sa se prezica care companii vor castiga si care vor pierde intr-o situatie specifica - si ofera un cadru practic pentru a face acest lucru.