Selling and Sales Management, 11th Edition

Over the last twenty years, "Selling and Sales Management "has proved itself to be the definitive text in this exciting and fast-moving area.

This new edition comes fully updated with brand new case studies using working businesses to connect sales theory to the practical implications of selling in a modern environment.

This edition continues to place emphasis on global aspects of selling and sales management whilst also covering all of the important elements of the marketing mix. Topics covered include the technological applications of selling and sales management, the ethics of selling & sales management, a look at the sales cycle, cold canvassing and systems selling, and a thorough coverage of B2B and B2C selling. "

In ultimii douazeci de ani, ,,Managementul vanzarilor si vanzarilor" s-a dovedit a fi textul definitiv in aceasta zona interesanta si in miscare rapida. Aceasta noua editie vine complet actualizata cu studii de caz nou-noute care folosesc afaceri active pentru a conecta teoria vanzarilor cu cea practica. implicatiile vanzarii intr-un mediu modern. Aceasta editie continua sa puna accent pe aspectele globale ale vanzarii si managementului vanzarilor, acoperind, de asemenea, toate elementele importante ale mixului de marketing.