Selling Britishness

From the 1920s until the Second World War, Australia, Canada, and New Zealand filled British shop windows, newspapers, and cinema screens with 'British to the core' Canadian apples, 'British to the backbone' New Zealand lamb, and 'All British' Australian butter. Selling Britishness explores the role of commodity marketing in creating "Britishness."

Din anii 1920 pana in al Doilea Razboi Mondial, Australia, Canada si Noua Zeelanda au umplut vitrinele britanice, ziarele si ecranele cinematografelor cu mere canadiene ,,britanice pana la miez", miel din Noua Zeelanda ,,britanic pana la coloana vertebrala" si ,,toate britanice". Unt australian. Selling Britishness exploreaza rolul marketingului de marfuri in crearea ,,britaniei".