Selling Creativity

Sales needs a rebrand in the creative industry. The book helps creatives shift their mind set from viewing sales as an afterthought to a fundamental part of their business strategy.

Vanzarile au nevoie de un rebrand in industria creativa. Cartea ii ajuta pe creativi sa-si schimbe mentalitatea de la a vedea vanzarile ca pe o idee ulterioara la o parte fundamentala a strategiei lor de afaceri.