Selling Sexy

The story of how Victoria’s Secret skyrocketed from a tiny chain of boutiques to an intimates monolith with annual sales in excess of 6 billion dollars - all the while defining female beauty and sex standards for generations of Americans - and how the brand's grip on the industry slipped.

Povestea modului in care Victoria's Secret a explodat vertiginos de la un lant minuscul de buticuri la un monolit intim cu vanzari anuale de peste 6 miliarde de dolari - definind in acelasi timp standardele de frumusete si sex feminin pentru generatii de americani - si modul in care stapanirea marcii asupra industriei a scazut .