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This book explores the relationship between management, marketing, innovation and sustainability within the service industries. Based on conceptual and empirical research, it examines how these elements can be integrated to enhance experiences.
EdituraTaylor & Francis Ltd
Dimensiuni234 x 156
Data Publicarii02/02/2026
FormatNecartonata
Numar pagini288
Aceasta este o carte in limba engleza. Descrierea cartii (tradusa din engleza cu Google Translate) este in limba romana din motive legale.