Services Marketing

Services Marketing: Managing the Service Value Chain 1st edition argues that all service management efforts are aimed to enhance value in order to improve the bottom line. Written from a European perspective, the book demonstrates that through strategic orientation and innovation, the firm and shareholder will reap the benefits.Geared towards final year marketing students, the book is also useful for postgraduate students and for practitioners who work, or wish to specialise in the area of services management and marketing.

Marketingul serviciilor: Gestionarea lantului valoric al serviciului editia I sustine ca toate eforturile de gestionare a serviciilor sunt menite sa sporeasca valoarea pentru a imbunatati linia de jos. Scrisa dintr-o perspectiva europeana, cartea demonstreaza ca, prin orientare strategica si inovatie, firma si actionarul vor profita de beneficii. Destinata studentilor de marketing din ultimul an, cartea este utila si pentru studentii postuniversitari si pentru practicienii care lucreaza sau care doresc sa se specializeze. in domeniul managementului serviciilor si al marketingului.