Services Marketing and Customer Relationship Management

CRM enables businesses to build lasting relationships with both new and existing customers, while optimizing corporate efficiency. This book explores the key concepts of customer relationship management and provides practical tools and techniques for managing customer relationships.

CRM permite companiilor sa construiasca relatii de durata atat cu clientii noi, cat si cu cei existenti, optimizand in acelasi timp eficienta corporativa. Aceasta carte exploreaza conceptele cheie ale managementului relatiilor cu clientii si ofera instrumente si tehnici practice pentru gestionarea relatiilor cu clientii.