Sharing Economy Platforms

This book explores the sharing economy platforms of digitally-driven companies that bring economies of scale to bring consumers more choices. What's behind the rise of this new sort of economy? Liu explain what's driving the new economy, in a book of interest to marketing professionals, scholars, and economists.

Aceasta carte exploreaza platformele de economie colaborativa ale companiilor digitale care aduc economii de scara pentru a oferi consumatorilor mai multe optiuni. Ce se afla in spatele ascensiunii acestui nou tip de economie?