Shopping, Seduction & Mr Selfridge

In 1909 London's first dedicated department store built from scratch opened in a glorious burst of publicity. In his eponymous store Selfridge created nothing less than 'the theatre of retail'. This book tells the story of a revolution in shopping and the rise and fall of a retail prince.

In 1909, primul magazin universal din Londra, construit de la zero, a fost deschis intr-o explozie glorioasa de publicitate. In magazinul sau omonim, Selfridge a creat nimic mai putin decat ,,teatrul retailului".