Signaling Family Firm Identity

She examines the efficacy of brand elements that signal family influence and that help external stakeholders to identify a family firm. Firstly, the importance of a family firm tagline as well as the family name as brand elements are able to signal "family firm" and this helps potential employees to immediately categorize the potential employer.

Ea examineaza eficacitatea elementelor de marca care semnaleaza influenta familiei si care ajuta partile interesate externe sa identifice o firma de familie. In primul rand, importanta unui slogan de firma de familie, precum si a numelui de familie ca elemente de marca sunt capabile sa semnaleze „firma de familie” si acest lucru ajuta potentialii angajati sa clasifice imediat potentialul angajator.