Small Business, Entrepreneurship and Enterprise Development

This book provides an introduction to the establishment, development and managerial issues confronting the smaller enterprise. It is concerned with the kinds of actions and behaviour that seem to characterise the launch and growth of a business venture. The author examines the process of new business formation and growth.

Aceasta carte ofera o introducere in infiintarea, dezvoltarea si problemele manageriale cu care se confrunta intreprinderile mai mici. Este preocupat de tipurile de actiuni si comportament care par sa caracterizeze lansarea si cresterea unei afaceri.