Small Business Marketing

In this new edition of Small Business Marketing, Ian Chaston offers an insightful alternative to classicist and mainstream marketing theories, drawing upon personal experience to demonstrate how a combination of established theories and empirical evidence is the key to more successful marketing performance.

In aceasta noua editie a Small Business Marketing, Ian Chaston ofera o alternativa perspicace la teoriile de marketing clasiciste si mainstream, bazandu-se pe experienta personala pentru a demonstra cum o combinatie de teorii consacrate si dovezi empirice este cheia pentru o performanta de marketing de succes.