Social CEO

Insights into why CEOs need to get social for business success, and how they can become effective social leaders.



While business leaders may feel that it's enough to hire social media managers and amend their marketing strategies, Damian Corbet shows why organizations need to do more to succeed in the Social Age--why CEOs need to get social to survive.

The Social CEO sets out to educate and inspire senior leaders to embrace the Social Age, teaching them the hows and whys of utilizing social media in order to make them stronger leaders. Social CEOs can effectively encourage engagement from their employees as well as other stakeholders and customers; they're better able to communicate their organization's objectives and values, gauge the climate in which they operate and improve their brand image.

Offering invaluable contributions from industry-recognized experts in social business, The Social CEO explores the many aspects of leading in the Social Age, such as storytelling, personal branding, managing risk and public relations. With chapters also written by practicing social CEOs working across a variety of sectors, from healthcare to sport, the book provides a wealth of insight into how social media can be used to gain a competitive advantage.

Prezentari despre motivul pentru care directorii executivi trebuie sa se socializeze pentru a avea succes in afaceri si cum pot deveni lideri sociali eficienti. In timp ce liderii de afaceri pot considera ca este suficient sa angajeze manageri de social media si sa-si modifice strategiile de marketing, Damian Corbet arata de ce organizatiile trebuie sa faca mai mult pentru a reusi in Epoca Sociala - de ce directorii executivi trebuie sa devina sociali pentru a supravietui. sa educeti si sa inspirati liderii inalti sa imbratiseze Epoca Sociala, invatandu-i cum si de ce folosesc social media pentru a-i face lideri mai puternici.