Social Communication in Advertising

With several new chapters on the rise of the Internet, mobile, and social media, this fourth edition offers new insights intoe the role of Google, Facebook, Snapchat and YouTube as both media and advertising companies, as well as examining the role of brand culture in the 21st century.

Cu mai multe capitole noi despre ascensiunea internetului, a mobilei si a retelelor sociale, aceasta a patra editie ofera noi perspective asupra rolului Google, Facebook, Snapchat si YouTube ca companii de media si publicitate, precum si examinarea rolului culturii marcii. in secolul XXI.