Social Intrapreneurism and All That Jazz

A growing wave of "social intrapreneurs" are using the power of large companies to create solutions to address societal problems. Distilling insights from 40 social intrapreneurs this book brings to life how business can be more than just profit-maximizing.

Un val tot mai mare de ,,intraprenori sociali" foloseste puterea marilor companii pentru a crea solutii care sa abordeze problemele societale. Distiland perspectivele a 40 de intraprenori sociali, aceasta carte aduce la viata modul in care afacerile pot fi mai mult decat o simpla maximizare a profitului.