Social Media Campaigns

This third edition continues to give students a foundation in the principles of social media strategic communication and marketing necessary for today’s communications professionals. It is ideal for undergraduate and post-graduate courses in social/digital media marketing and public relations or a secondary text in campaign courses.

Aceasta a treia editie continua sa ofere studentilor o baza in principiile comunicarii strategice si marketingului in social media, necesare profesionistilor din domeniul comunicarii de astazi. Este ideala pentru cursurile de licenta si postuniversitare de marketing social/digital media si relatii publice sau ca text secundar in cursurile de campanii.