Social Media Communication

This updated fourth edition presents a wide-scale, interdisciplinary guide to social media communication. Examining platforms like Facebook, Instagram, Snapchat, TikTok, Twitter and YouTube, the book analyzes social media's use in journalism, public relations, advertising, and marketing.

Aceasta a patra editie actualizata prezinta un ghid interdisciplinar si la scara larga pentru comunicarea pe retelele sociale. Examinand platforme precum Facebook, Instagram, Snapchat, TikTok, Twitter si YouTube, cartea analizeaza utilizarea retelelor sociale in jurnalism, relatii publice, publicitate si marketing.