Social Media Management

This undergraduate textbook adopts the perspective of organizations - not individuals - and clarifies the impact of social media on their different departments or disciplines, while also exploring how organizations use social media to create business value.

Acest manual de licenta adopta perspectiva organizatiilor - nu a indivizilor - si clarifica impactul retelelor sociale asupra diferitelor departamente sau discipline ale acestora, in timp ce exploreaza modul in care organizatiile folosesc retelele sociale pentru a crea valoare pentru afaceri.