Social Media Strategy

Social Media Strategy, Second Edition is a guide to marketing, advertising, and public relations in a world of social media-empowered consumers. The new edition emphasizes connections in all areas of integrated marketing and adds a new chapter on law. Fully updated real world examples and statistics make it a highly accessible text for students.

Social Media Strategy, Editia a doua este un ghid pentru marketing, publicitate si relatii publice intr-o lume a consumatorilor imputerniciti de social media. Noua editie subliniaza conexiunile in toate domeniile marketingului integrat si adauga un nou capitol despre drept.