Sport, Culture and Media

Sport, Culture and the Media was the first book to analyse comprehensively two of the most powerful cultural forces of our times: sport and media. It examines the ways in which media sport has established itself in contemporary everyday life, and how sport and media have made themselves mutually dependent.

Sportul, cultura si mass-media a fost prima carte care a analizat in mod cuprinzator doua dintre cele mai puternice forte culturale ale vremurilor noastre: sportul si mass-media. Acesta examineaza modurile in care sportul media sa stabilit in viata de zi cu zi contemporana si modul in care sportul si mass-media s-au facut reciproc dependenti.