Sport Sponsorship Insights

Sponsorship is a vital area of contemporary sport business. This book offers a concise and practice-focused introduction to sport sponsorship, including an explanation of key concepts, a survey of key tools required to be a successful practitioner, and insights into real-world practice from authors with extensive industry and academic experience.

Sponsorizarea este un domeniu vital al afacerilor sportive contemporane. Aceasta carte ofera o introducere concisa si practica in sponsorizarea sportiva, inclusiv o explicatie a conceptelor cheie, o trecere in revista a instrumentelor cheie necesare pentru a fi un practician de succes si perspective asupra practicii din lumea reala de la autori cu o vasta experienta in industrie si in mediul academic.