Sports Marketing

This is the most authoritative, comprehensive and engaging introduction to sports marketing available. It is the only introductory textbook on this subject to adopt a strategic approach, explaining clearly how every element of the marketing process should be designed and managed, from goal-setting and planning to implementation and control.

Aceasta este cea mai autorizata, cuprinzatoare si captivanta introducere in marketingul sportiv disponibila. Este singurul manual introductiv pe acest subiect care adopta o abordare strategica, explicand clar cum ar trebui proiectat si gestionat fiecare element al procesului de marketing, de la stabilirea obiectivelor si planificare pana la implementare si control.