Stand out of our Light

Former Google advertising strategist, now Oxford-trained philosopher James Williams launches a plea to society and to the tech industry to help ensure that the technology we all carry with us every day does not distract us from pursuing our true goals in life. As information becomes ever more plentiful, the resource that is becoming more scarce is our attention. In this 'attention economy', we need to recognize the fundamental impacts of our new information environment on our lives in order to take back control.

Drawing on insights ranging from Diogenes to contemporary tech leaders, Williams's thoughtful and impassioned analysis is sure to provoke discussion and debate. Williams is the inaugural winner of the Nine Dots Prize, a new Prize for creative thinking that tackles contemporary social issues. This title is also available as Open Access.

Fost strateg de publicitate Google, acum filosoful format de Oxford James Williams lanseaza o pledoarie catre societate si catre industria tehnologica pentru a ne asigura ca tehnologia pe care o purtam cu totii in fiecare zi nu ne distrage atentia de la urmarirea adevaratelor noastre obiective in viata. Pe masura ce informatiile devin din ce in ce mai abundente, resursa care devine din ce in ce mai mica este atentia noastra.