Start-up and Entrepreneurial Communication

This book delves into the dynamic field of start-up and entrepreneurial communication, addressing a significant research gap. It examines central areas of discourse, exploring the intricate balance between a start-up’s brand, identity, and strategic communication, as well as the crucial role of internal communication.

Aceasta carte exploreaza domeniul dinamic al comunicarii antreprenoriale si a startup-urilor, abordand o lacuna semnificativa in cercetare. Examineaza domenii centrale ale discursului, explorand echilibrul complex dintre brandul, identitatea si comunicarea strategica a unui startup, precum si rolul crucial al comunicarii interne.