Start With Why

Sinek starts with a fundamental question: Why are some people and organizations more innovative, more influential and more profitable than others? Why do some command greater loyalty from customers and employees alike?

Sinek incepe cu o intrebare fundamentala: de ce unii oameni si organizatii sunt mai inovatoare, mai influente si mai profitabile decat altele? De ce unii impun o loialitate mai mare din partea clientilor si angajatilor deopotriva?