Stop Selling and Start Leading

In the "Age of the Customer," sellers struggle with how to connect meaningfully with buyers. With this buyer-based blueprint, readers discover that the very same behaviors that make leaders more effective also work to make sellers more effective.

In „Epoca clientului”, vanzatorii se lupta cu modul de conectare semnificativa cu cumparatorii. Cu acest plan bazat pe cumparatori, cititorii descopera ca aceleasi comportamente care fac liderii mai eficienti actioneaza si pentru a face vanzatorii mai eficienti.