Strategic Advertising Management

With strong foundations in theory and featuring a wide range of current and international examples, Strategic Advertising Management presents an overview of how advertising works and what is required from a manager's perspective, in the development of an effective communication plan.

Cu baze solide in teorie si avand o gama larga de exemple actuale si internationale, Strategic Advertising Management prezinta o imagine de ansamblu asupra modului in care functioneaza publicitatea si a ceea ce este necesar din perspectiva unui manager, in dezvoltarea unui plan de comunicare eficient.