Strategic Airline Retailing and Solutions

This book provides a framework and tools to convert retailing concepts—from shopping to fulfillment. It is indispensable for all airline executives and senior managers, as well as airline and airport commercial managers. It will also be enormously beneficial for retailers dealing with airlines and airports.

Aceasta carte ofera un cadru si instrumente pentru a converti conceptele de vanzare cu amanuntul - de la cumparaturi la implinire. Este indispensabil pentru toti directorii de companii aeriene si managerii seniori, precum si pentru managerii comerciali ai companiilor aeriene si aeroporturilor.