Strategic Brand Management

Develop your students' brand management skills with practical insights from the industryStrategic Brand Management, 2nd edition, equips your students with the tools and knowledge to implement successful brand strategy. With activities to guide their learning, the text teaches your students to make business decisions like real managers.

Dezvoltati abilitatile de management de brand ale studentilor dvs. cu informatii practice din industrie. Strategic Brand Management, editia a 2-a, echipeaza studentii dvs. cu instrumentele si cunostintele pentru a implementa o strategie de brand de succes. Cu activitati care sa le ghideze invatarea, textul ii invata pe studentii sa ia decizii de afaceri ca managerii adevarati.