Strategic Brand Storytelling

This book emerges as a critical exploration into the essence and impact of narrative in branding. It delves into the strategic dimensions of brand storytelling and presents a comprehensive journey from the foundational theories to the practical implications of storytelling in marketing.

Aceasta carte apare ca o explorare critica a esentei si impactului naratiunii in branding. Se aprofundeaza in dimensiunile strategice ale povestirii marcii si prezinta o calatorie cuprinzatoare de la teoriile fundamentale la implicatiile practice ale povestirii in marketing.