Strategic CEO Communication

This book shows how CEOs can communicate strategically, ethically, and effectively with external and internal stakeholders. It is ideal for advanced students in programs related to public relations and communication or corporate leaders seeking research-informed guidance on effective communication for strategic success.

Aceasta carte arata cum pot directorii generali sa comunice strategic, etic si eficient cu partile interesate externe si interne. Este ideala pentru studentii avansati din programele de relatii publice si comunicare sau pentru liderii corporativi care cauta indrumari bazate pe cercetare privind comunicarea eficienta pentru succes strategic.