Strategic City Branding

Strategic City Branding: Insights from Asian Cities brings together concepts, case studies, and strategic management tools for effective city branding. This volume is an essential resource for city branding and marketing practitioners, postgraduate students beginning their research, and undergraduate students new to the topic.

,,Branding strategic al oraselor: perspective din orasele asiatice" reuneste concepte, studii de caz si instrumente de management strategic pentru un branding eficient al oraselor. Acest volum este o resursa esentiala pentru practicienii in branding si marketing al oraselor, studentii postuniversitari care isi incep cercetarile si studentii de licenta care sunt noi in acest domeniu.