Strategic Communication in Canada

Informed by decades of agency experience, Bernard Gauthier prepares aspiring public relations students to think strategically as they plan and create campaigns. Readers are led through all the phases of developing communication strategy, from conducting a situation analysis right through to forming finished, polished strategy and drawing conclusions.

Informat de zeci de ani de experienta in agentii, Bernard Gauthier pregateste studentii care aspira la relatii publice sa gandeasca strategic in timp ce planifica si creeaza campanii. Cititorii sunt condusi prin toate fazele dezvoltarii strategiei de comunicare, de la efectuarea unei analize a situatiei pana la formarea unei strategii finalizate si imbunatatite si tragerea de concluzii.