Strategic Corporate Social Responsibility

Based on the idea that strategic CSR offers the most holistic and effective approach to corporate social responsibility, the author presents the key concepts, theories and philosophical approaches to CSR, along with the practical tools needed to implement this knowledge in the real world.

Pe baza ideii ca CSR-ul strategic ofera cea mai holistica si mai eficienta abordare a responsabilitatii sociale corporative, autorul prezinta conceptele cheie, teoriile si abordarile filosofice ale CSR, impreuna cu instrumentele practice necesare implementarii acestor cunostinte in lumea reala.