Strategic Decision Making in the Arts

For entrepreneurs in the creative fields, decision making is both a necessity and an art. Applying creativity to strategic decisions requires skills developed over time. This textbook provides arts entrepreneurship students a series of case studies centering on decision-making models applicable to launching and sustaining arts businesses.

Pentru antreprenorii din domeniile creative, luarea deciziilor este atat o necesitate, cat si o arta. Aplicarea creativitatii in deciziile strategice necesita abilitati dezvoltate in timp.