Strategic Design

Design professionals are no longer just executors of new product/service design briefs but are increasingly involved in the crafting of these briefs and in the strategic decisions leading to these briefs. This book provides an overview of these practices, and case examples in which companies and designers have effectively used these practices.

Profesionistii in design nu mai sunt doar executanti ai noilor briefs de design de produse/servicii, ci sunt din ce in ce mai implicati in elaborarea acestor briefs si in deciziile strategice care conduc la aceste briefs. Aceasta carte ofera o privire de ansamblu asupra acestor practici si exemple de cazuri in care companiile si designerii au folosit efectiv aceste practici.