Strategic Employer Branding for IT Companies

The book discusses the issues of building and maintaining a distinctive and credible employer brand and presents a set of practical tools supporting a strategic approach to employer branding in IT companies. The book includes analyses of the development of the employer branding concept as well as a set of practical recommendations.

Cartea discuta problemele construirii si mentinerii unui brand de angajator distinctiv si credibil si prezinta un set de instrumente practice care sustin o abordare strategica a brandingului angajatorului in companiile IT. Cartea include analize ale dezvoltarii conceptului de branding de angajator, precum si un set de recomandari practice.