Strategic Integrated Marketing Communications

This book provides a disciplined, systematic look at what is necessary to the planning and implementation of an effective Integrated Marketing Communications (IMC) programme. Throughout, attention is paid to balancing theory with practical application, how to successfully implement theory for effective communication.

Aceasta carte ofera o privire disciplinata si sistematica asupra a ceea ce este necesar pentru planificarea si implementarea unui program eficient de comunicare integrata de marketing (IMC). Pe tot parcursul, se acorda atentie echilibrarii teoriei cu aplicarea practica, cum sa implementati cu succes teoria pentru o comunicare eficienta.