Strategic Management

Explores how modern organisations manage their current businesses and how they plan to meet future demands and opportunities. This introduction to managing strategically explains that organisations that use their core competencies to create sustainable competitive advantages are successful at meeting the expectations of stakeholders.

Exploreaza modul in care organizatiile moderne isi gestioneaza afacerile actuale si cum planuiesc sa raspunda cerintelor si oportunitatilor viitoare. Aceasta introducere in management explica in mod strategic faptul ca organizatiile care isi folosesc competentele de baza pentru a crea avantaje competitive durabile au succes in indeplinirea asteptarilor partilor interesate.