Strategic Management: Concepts : Competitiveness and Globalization

Integrates the industrial organization model with a resource-based view of the firm to give you an understanding of how businesses use strategic management to establish a sustained competitive advantage. This book provides the understanding you need to apply strategic management tools and techniques for increased performance.

Integreaza modelul de organizare industriala cu o perspectiva a firmei bazata pe resurse pentru a va oferi o intelegere a modului in care companiile utilizeaza managementul strategic pentru a stabili un avantaj competitiv sustinut. Aceasta carte ofera cunostintele necesare pentru a aplica instrumente si tehnici de management strategic pentru cresterea performantei.